A creative brief
Children’s bookstore.
Assignment 02
Client response to the questionnaire:
- About your company:
- What is the history of the business? Started out of my home three years ago when I went on maternity leave. Grew from catering to friends and family to craft sales and community events. Through word of mouth I became more popular but am still just catering for events such as birthdays and weddings on weekends mostly.
- Business mission/goal/purpose? My goal is to have my own store front on Elgin Street, Ottawa and make this my full time job.
- Do you have a mission statement? A flavor for every mood.
- What emotions do you want your brand to exude? Elegant, joyous, delicious, fun.
- What products do you already have in place in terms of business card, website, commercial, etc? Are you open to updating all, including a new logo? I have nothing in place, don’t even have a logo. I am open to anything and everything.
- What colors are you drawn to, or not drawn to? I don’t like orange. My favorite color combination is deep purple and lime green.
- Do you have a preference on typography? I don’t know much about typography, other than if I am serious I should stay away from comic sans.
Do you have any examples of logo’s that you are drawn to or not drawn to? I like simple logos that are mostly text with maybe a small illustrations
