Mr. Akiyama started Trailfinder, a tour company that rents out bicycles and guides people around famous places in English. He was asked to make a logo and business cards.
I thought
- Tour guides need a license in Provence, so the company image needs to be reliable.
- However, a stuffy business card will unlikely lead to an enjoyable sightseeing tour.
- To expand the network, I wanted to make something memorable.
The logo image is of a man riding a bicycle and uses his favourite Bianchi colour (light green).
I decided to infuse his personal touch into the branding process.
I designed a logo that not only represented his business but also reflected his own identity, a unique design that I’m sure will make Mr. Akiyama proud and excited about his brand.
Mr. Akiyama really liked the logo but was a little confused by his own illustration.
While promoting the tour, he realized the importance of the business card concept and had already printed over 600 copies.